• 27.3%

  Lift in Ad Recall vs campaign benchmarks

• 28%

  Higher TopView VTR vs. benchmarks

• 6.4%

  Lift in Brand Favourability

Inspiring consideration for a new demographic with TopView, Top Feed and Creators

• 43.5%

  Reach of the parenting target audience

• 4.7M+

  Total video views

• 200K+

  Interactive add-on impressions

Driving IPO awareness and investor interest on TikTok through a strategy powered by Video Views and Smart+ Traffic campaigns

• €2.29

  cost per registration

• 5.03%

  click through rate

• €0.03

  cost per click

Leveraging Smart+ algorithms to deliver a highly cost-efficient App Installs campaign

• 16x

  Appointment generation

• +73%

  New PyME Customer Acquisition

• +13%

  Product Uptake

Santander PyME: small businesses, built for big success

• 62.5M

  video views

• 3.2M

  unique users

• 212K

  video views at 100%

Reimagining banking for an entertainment-first platform

• +47%

  installs in Germany

• +49%

  registrations in Germany

From scrolls to sign-ups: How N26 acquired high-quality users in Germany and Spain.

• +259%

  ROI

• +27x

  Loans

• +31x

  Loans

From K-Drama to conversion: How TikTok drove loans during Buen Fin for Banco Azteca

• 11.8%

  more Ad Recall

• 5.6%

  more Favorability

• 6.47s

  Avg. Watch Time

Leveraging TikTok Custom Pulse, ING elevated its basketball sponsorship during the European Championships, driving key brand lifts.

• +22.6p.p.

  Ad Recall Lift, driven by episodic storytelling

• +34%

  higher 6-second VTR, compared to the previous Reach campaign

• +5.5p.p.

  Familiarity Lift, from Reach & Frequency activation

How BLIK used episodic storytelling on TikTok to boost brand recall among Gen Z

• 8.2m

  impressions

• 24.2k

  website clicks

• 2.95%

  CTR

Increasing website visits with high impact ad formats and a major rugby sponsorship

• 50%

  Lower CPL

• 72%

  Lower CPA

• 239%

  Increase in CTR

Drives efficiency and reaches intent driven audiences with TikTok Search Ads

• +10.5pp

  Ad Recall

• +12.9pp

  Awareness

• +4.6pp

  Recommendation

Turning fandom into measurable lift with TikTok Smart+ and Engaged Sessions